Learn About Copywriting Terms

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Difference Between Copyrights And Copywriting

Copyrights:

Copyright is a common legal term. It's type of an intellectual property that grants the creator of an original creative work that includes literary, dramatic, musical, artistic and certain other creative works.

People buy and sell the rights of their book, movie or other artworks. If you are looking for that kind of service, you need to talk to your lawyer / attorney about that.

Copywriting:

Copywriting is a marketing technique. In simpler words, it's promotional writing where you convince people to take action of your choice such as buy your product or servicem download something, fill-up some form, etc.

Copywriting examples: billboards, brochures, magazine and newspaper advertisements, sales letters and direct mail, scripts for television or radio commercials, taglines/slogans, white papers, social media posts, and other marketing communications.

Difference Between Content Writing And Copywriting

Copywriting:

When you promote and sell your products directly, that is Copywriting.

Examples of Copywriting: All types of advertisements such as Brochures, Direct Mailers, Flyers, Newspaper Ads, Magazine Ads, Outdoor Billboard Ads, Online Banner Ads, etc.

Content Writing:

When you educate your customers about your products and services, create engagement, or have any other motive in your mind other than direct selling, that is Content Writing.

Examples of Content Writing: Website Pages, Blog Posts, Articles, Press Release, etc.

Difference Between Outbound Marketing And Inbound Marketing

Outbound Marketing is when YOU go to the customer to promote your products and services. For example, TV and radio ads, telemarketing, banner and display ads, billboards, newspaper and magazine ads, cold calling, pop-ups and pop-unders, etc.

Inbound Marketing is when CUSTOMER comes to you making inquiry about your product or service. For example, Website landing pages, blog posts, social media posts, infographics, white papers, email newsletters, and other content that your customers read first, educate themselves, and then contact you for further details.

Difference Between Front End (FE) Acquisition And Back End (BE) Acquisition

Front End (FE) Customer Acquisition means attracting a NEW client to your business. Back End (BE) Customer Acquisition means selling your services to an EXISTING client. This is similar in SALES too: Front End Sales and Back End Sales.

It's important to have different kind of Marketing Strategy for both purposes because the copywriting techniques you use in Front End will not work for Back End, that's why you need to use copywriting WISELY in your marketing strategy.

Your business' Website Landing Pages are GREAT example for a Front End Sale, whereas a Sales Email / Sales Letter is the best choice to make a Back End Sale.

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